Business Agility is no longer a nice to have, something that only the tech giants do and other businesses look at as a niche skill.
The art of Agile Marketing is gathering pace and delivering exceptional results for those businesses that embrace it.
There are five core principles of Agile Marketing:
1) Customer focused collaboration
2) Set clear and measurable goals
3) Create a prioritised backlog
4) Work iteratively
5) Use data to make decisions
If you'd like to find out more about how to implement this in your business, contact me on Rachel.Chapman@RBCFutureFocus.co.uk